2016 Understanding Membership and Engagement
[vc_row][vc_column width=”2/3″][vc_column_text]
Helping to Understand Membership and Engagement
Written by Marilyn Westphal 2016-17 AORN of Twin Cities Chapter President
Summary of October 10th, Educational Presentation submitted by Barb Wiemann.
Marilyn first defined our current membership in AORN and the different types of membership ranging from “Potential” members to “Checkbook”, “Sporadic “, “Engaged”, “Loyal “and finally to “Brand Ambassadors” The potential members are the nurses who are new to the perioperative profession. To gain them as members, we need to make sure they understand the value of the organization. If they know the value and are given the tools to meet their needs, they will become engaged in our association. Engagement is qualitative versus quantitative to the younger members. They need to have an emotional attachment to some of the value the organization has to offer, either through successful programs, events, benefits or advocacy and these need to be continually evaluated. If the emotional attachment is not there, the Gen Y’s most likely will not be a member of the association.
Marilyn contrasted the differences between Baby Boomers, Generation X and Y and the most recent new Generation Z (under the age of 15). The Gen Y in 2015 became the majority of the workforce, while 10,000 baby Boomers are retiring each day. The Gen Y’s are steering away from the traditions and turning toward what is relevant and meaningful. The Baby Boomers will be or are experiencing the “Trickle Up effect” where the younger generation influences the older generation and world widespread change occurs. She explained the Gen Y’s have a reputation of lack of loyalty but really they are loyal to people and not loyal to institutions as the Baby Boomers are. Gen Y’s believe loyalty is something you earn and leadership is not related to the number of years of experience one has, and experience alone does not make a good preceptor. They believe in diverse leadership and want change.
So for our organization and our workplaces, we need to ask, listen and communicate to each other. We need to learn not to dismiss new ideas and resist change but to allow for choices and openly explore those new ideas. We need to continue to work at our relationships via new, innovative and meaningful opportunities.[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1478550432116{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;}”][vc_widget_sidebar sidebar_id=”main-sidebar”][/vc_column][/vc_row]